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Email Subjest Line's Do's and Dont's
06.23.05 (10:17 am)   [edit]
"Does Your Subject Line Do the Job?"
by Alexandria K. Brown, "The E-zine Queen"

It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line.

Many ezine (email newsletter) publishers seem to consider their subject lines as afterthoughts, which is a bad idea.

Example: Suppose you get an e-mail with the subject line, "Get Rid of Your Debt Today."

I don't know about you, but my right pinkie is already poised over the delete key!

However, this could be an e-zine I've subscribed to that just isn't announcing itself properly.

Now, what if the subject line instead read:

"[Frank's Financial Tips] Get Rid of Your Debt Today"

See the difference? By listing the title of your e-zine, it reinforces your brand, it allows your readers to filter your e-zine into a separate folder in their e-mail inbox, and most important, it lets your recipient knows your message is NOT spam.

Now I do see some e-zines that ONLY list the e-zine name. For the example above it could just say, "Frank's Financial Tips." That's okay, but it doesn't tell me what's in the issue or why I should open it. Remember you're competing with dozens of other e-mail subject lines in your readers' inboxes, so give them a reason to open yours.

Studies show that also using the reader's NAME in the subject line can dramatically increase open rates, but I reserve this tactic for special promotions I send out that are time-sensitive and I want great response to (such as announcing an upcoming teleseminar). Example: "Jennifer, join me next Tuesday?"

This helps get the reader's attention and builds curiosity so she opens it right away. If you want to use this tactic, you'll need a list service that supports "personalization."

No matter what subject line you write, keep it short and sweet, because many e-mail programs cut off long subject lines. Here are the maximum subject line lengths (including spaces) in some popular e-mail programs:

AOL: 52 characters
Hotmail: 45 characters
Outlook Express: 64 characters
Yahoo: 80 characters

Don't go crazy counting spaces, but just keep in mind that shorter is better. (This sentence here contains 60 characters, including spaces.)

[EDITOR'S NOTE: For my list of 87 proven subject lines that you're welcome to outright *STEAL* and use for yourself, see my program, "Email Promotions That Really Rack up Sales"!]

© 2004-2005 Alexandria K. Brown 
Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit www.EzineQueen.com
 
Copying content from others...
06.16.05 (2:01 pm)   [edit]

I felt the need to comment on copying content from other sites..


When I was checking my tracking codes the other day I noticed that I was getting tracking information from another site that was marketing the same products as I was.


I realize that copying is the greatest form of flattery.... but the worst part was the folks who copied the content from my site put a copywrite on it tracking codes and all... Imagine that!


I think there plenty of potential customers and business partners on the net for everyone that I don't think we all need to fish in the same fishing hole.

 I did privately email this person and ask that they remove the tracking codes and at least change the wording a little so we aren't targeting the exact same keywords. Hey there is plenty to go around in the big ocean we call the net...


I would suggest if you have ever been guilty of copying content from another site make sure you aren't copying any tracking codes. I'm not the type of person who searches for copyied content I've got better things to do with my time.


If you don't even know how to tell if you are or aren't copying tracking codes you better take a class in website design or get to know at least a little HTML code so this doesn't happen to you. The next guy that catches you doing this might not be as understanding as I am.

 
Business Builder Resources to Create Your Power Team
06.14.05 (11:18 am)   [edit]

The First Essential Steps in Creating Your Power Team Are:


 


Attract interest: Use Roger Barnett’s 3-minute message (925-924-3333, or downloadable in English or Spanish from www.shaklee.net ), email links to the business and product presentations available from your personal web site and Sizzle cards (http://www.growthpro.com" title="http://www.growthpro.com" target="_blank"http://www.growthpro.com)


 


Individual or group business opportunity presentations:


Use “The Wellness Revolution” and “Are You Ready” DVDs from the Fast Start Kit, selected pages from the Shaklee Opportunity presentation from www.shaklee.net and Basics & Soy presentation (on “Are You Ready” DVD)


 


    & nbsp; Basic product information for you and your customers: Order forms for tapes and CDs from www.bobsfiles.com (use tape for ID and password to enter site) and www.shakword.com.  Weekly product conference calls (see www.bobsfiles.net for schedule and www.shakword.com for archived calls and tapes of classic calls).  For testimonials from people who have successfully overcome particular health problems with Shaklee go to www.healthyfiles.com or sign up for Team 21 at http://groups.yahoo.com/group/Team21" title="http://groups.yahoo.com/group/Team21" target="_blank"http://groups.yahoo.com/group... You don’t need to become a product expert, you just need to know where to find the resources to put in your prospect’s hands! 


 


    & nbsp;  Training:  Use training materials in your Fast Start Kit, go to www.theglobalsucessteam.com  or www.launchyourfuture.com  (resource rooms) or listen to weekly business training conference calls (see www.bobsfiles.net for schedule and www.shakword.com for archived calls and tapes of classic calls)


 


 


Once Your Team is in Place, Choose 1 or 2 of the Following Reach Out Methods to Build Product Volume (PV):


 


1        Individual and group product/opportunity meetingshost meetings and/or have members


host meetings. 


Possible  meeting topics




    1. Woman’s nutrition.    & nbsp;   &n bsp;    www.TheGlobalSuccessTeam.com  

    2. Men’s nutrition.    & nbsp;   &n bsp;   &nb sp;   &nbs p;  See Helms-Bot Workshops on www.bobsfiles.net ,

    3. Children’s nutrition.    & nbsp;   &n bsp;   Vi-Pope party CD (vipope@cox.net or 602-938-2048),

    4. Sports nutrition.    & nbsp;   &n bsp;   &nb sp;   &nbs p;  www.healthyfiles.com , or Health/Wealth CD (clhimes@comcast.net)

    5. Stress

    6. Allergy/Immune System

    7. Healthy Home – see www.theglobalsuccesteam.com 

    8. Weight  Management – TEAM -15 (see www.bobsfiles.net for materials and www.shakword.com for archived calls)

 


2.   Tape/CD Circulating Library: Order from www.shakword.com  or download order form from  www.bobsfiles.com  and keep in circulation to teach consumers and business associates about Shaklee products and business success stories.


 


3        Generic presentations to groups like the PTA, Kiwanis, etc.(same sources as targeted product meetings)


 


4     Minerelles/Enfuselle parties.    & nbsp;   &n bsp;   (see www.shaklee.net or Vi Pope’s party CD)


 


    & nbsp; 5  & nbsp; Conference calls on products, the business opportunity and training.




    1. Refer all potential prospects to the Roger Barnett 3-minute call (925-924-3333) and the flash opportunity and product presentations that are available once you sign up for your personal Shaklee website.

    2. Shaklee opportunity and training calls (check www.shaklee.net for schedule and archived calls)

    3. Field product calls (check Conference Calls at www.bobsfiles.net for schedule and www.shakword.com for archived calls)

    4. Field business training calls (check Conference Calls at www.bobsfiles.net for schedule and www.shakword.com for archived calls)

    5. Create your own product opportunity calls for your downline.

    6. Create regular training calls for your downline.  We recommend Rick Seymour’s CEO University and Shaklee Boot Camp (Materials available from www.thefrontrunners.com)

    7. Web broadcasts  ( Shaklee,  www.launchyourfuture.com  , www.theglobalsuccessteam.com )

 


    & nbsp;6.   E-marketing contact me your barefootmentor 


 


    7.   Networking-for example BNI, Chamber of Commerce or local Leads groups (see  Professional Networking Folder and schedule of networking calls in www.bobsfiles.net)


 


 


    8.     AirSource focused activities.


(see AirSource Champions calls. The schedule is on www.bobsfiles.net and the archived calls are on www.shakword.com , www.launchyourfuture.com)


 


     9.    Advertising




    1. Newspaper ads.

    2. Direct Mail

    3. Web advertising.

 


    1 0.  Nutrition lunches and dinners. (same presentation materials as for product meetings above)


 


   11.   Follow-Up




    1. Monthly follow-up calls to customers

    2. Thank you for MDOs

    3. Monthly newsletters (paper from www.thefrontrunners.com or electronic from www.spidermarketing.net)
Weekly coaching/accountability calls for business builders
 
Have you seen the "30 days of Shaklee "presentations
06.14.05 (5:49 am)   [edit]

Here are some Terrific 30 Days of Shaklee Examples!

 I tried this, too and it WORKS wonderfully!
I've been talking to a new client for MONTHS, but as soon as I sent her to www.globalsuccessteam.com she understood!

Tell clients to 1st click on Product Information on the lower right hand side, then click on "30 days of Shaklee"
then they can choose their topic of interest--there is one on Fibromyalgia andalso Stress and Fibromyalgia (in the advanced health column). 


She decided to do an entire detox and supplement program after setting up an appt. with me.  She is relieved that there is hope when the drs. told her there was none and she is feeling better already!
Just had to share :)Sheryl Menah


FROM ROD LARKIN:
Hi,
 Before you read the following, I want to share what Kathi  Minsky told me
earlier this week.  She had a prospect for AirSource she was  working with 
and he had several technical questions.  Kathi gave him the  link to the 30 Days  of Shaklee presentations and simply said- "click on  #28".  He called her 1  hour  later, sponsored, and purchased 2 AirSource  units.
 How's that for quick  results?!?!

This is just the tip of the iceberg as to how these  presentations can be
 used, and the results they are capable of producing for your Shaklee
business.
Go to _www.theglobalsuccessteam.com_ 
(http://www.theglobalsuccessteam.com/" title="http://www.theglobalsuccessteam.com/" target="_blank"http://www.theglobalsuccesste...)
and  click on the Product Training link, and then just click login.  It's
fabulous information covering virtually every area and aspect of  Shaklee.

Kathi,
 I am having my first anti-aging system  in-home tonight.
 In order to prepare, I watched the two (30  Days of Shaklee) presentions 
on Enfuselle.  What a fabulous  training tool!  I feel like I can speak
intelligently about  Enfuselle now and I'm excited about my meeting!

I have the good fortune to  have sponsored a friend into Shaklee who is a
fomer manager with  Estee Lauder.  She  can't believe how well our 
products are priced and how well they  work!  We plan to have at least two in-home events per month on  Enfuselle!!!!!!!!!
 Thank you for putting this awesome training  online!!!!!
 Onward and upward!!!
 Mary Hannon
 




We are receiving MORE and MORE e-mails just like this one  EVERYDAY!
 If you have not watched the 30 Days of Shaklee YOURSELF, get  started
doing "One A Day"  today.
There are still 3 recordings left to complete and they will not  be there
 until the end of the month, but they will definitely be worth  waiting
for.
The Certification Course is in process and there will be a temporary form
placed there this week until we can "do it  right".

I can tell you, whether you are a new or experienced Shaklee  Distributor,
 these presentations will Charge your Battery about WHY  SHAKLEE.
 More importantly, they are giving our customers great information  to make  an educated buying  decision.

 
Motivational quotes from the Masters
06.08.05 (7:29 am)   [edit]
REFERABILITY

"Your memorable actions create a classic opportunity to examine how customers can make or break your business after a transaction has taken place." -- Jeffrey Gitomer

"Work with every buyer as though that person represents a thousand referrals." --
Tom Hopkins

"Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them." --
W. Edwards Deming

"It is not who you know, but who wants to know you." -- Patricia Fripp

 
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