I'm passing on these notes taken by Gail Bryant at a company Sponsored meeting in Rockford, IL. By the way their meetings like this one happening all over the US on a regular basis. Go to http://www.shaklee.net/public/meetings" title="http://www.shaklee.net/public/meetings" target="_blank"http://www.shaklee.net/public... to see logistics.
This meeting was hosted by Al Hegerman a long time Shaklee Distributor that has worked his way up to the top of Shaklee.... (Lifetime Master Coordinator)
Al has been in Shakle* 41 years.
Roger Barnett story:
Madeline Trottier sent Roger an e-mail in French; he responded in fluent French.
Roger bought the company for $310 million. If they are deserving, he wants to pass it onto his children, Spencer and Violet. We can be part of what he is building, so we’ll say:
I am glad I did, rather than I wish I had.
Once, you have built a down line organization, you never have to retire.
Roger Barnett story:
Roger and Sloane’s wedding anniversary is the same date as Al & Carol Hegerman’s, the day after the company Revolution tour in San Diego, June ??, 2004. At the San Diego tour, Al waited in line to say hi to Roger and during the small talk, Al told Roger that they had the same wedding anniversary. Roger asked how they celebrated their wedding anniversary and Al said they had lunch at the same restaurant every year in Coronado. The next day, after their anniversary lunch, the waiter came up and said their meal had already been paid for by Roger.
Al showed the charts, they had used at the MN state fair in August:
- “Our Company Under New Management”
- “A Multi Billionaire Bought Crown Jewel of Network Marketing Industry.”
5 years and $20 million invested to find company where they wanted to put their money … to find MLM, then another 3 to find our company. (Check to see if this is correct.)
Our company has The Best Products
The Best Sales Plan
And is The Best Company.
- “Entrepreneurs wanted”
Al showed his earnings over the last 41 years.
Everyone gets paid when they work; it is how much you make while you are not working, while you are sleeping, etc.
We are in the money making business.
Chuck Healy use to say that you need to see 1099’s, not monthly bonus checks, because any one month during a year can be manipulated. Al showed in 2003 1099 which was $1,343,709.27
Japan put $750 million into our company and they told Bill Williams that they wanted to start seeing a 10% return each year. Bill had 3 years to achieve that, so he had to let people go, raise S+H costs to field, close facilities (like Bedford), etc.
Al told his story and showed newspaper article about he and Joan; 10-26-63, “$4 inventory grew into $100,000 sales a month”
Recruit
Train
Motivate
November 1962 2 bottles of Basic H (Joan bought and they moved to MN)
March 1963 1 case of Basic H
April 1963 3 cases of Basic H
How they made Director
Al and Joan sponsored in May 1963 and had 3 customers
11 additional customers in June
14 customers they had personally
11 others whom the 14 had introduced to Basic H
25 sponsored by the end of June
$3688 of All Purpost H was purchased in June 1963 and they became the 1st Supervisors east of the Rocky Mountains
“But Friends, we SOLD the product.”
Let’s get some customers; there is nothing wrong with being a sales person.
Who were their initial members?
May: Coffee shop acquaintance
Joan’s brother, Tom Fowler who is a master coordinator today
Joan’s nurse
June: Landlord
Neighborhood friend
3 friends from church, one was Bruce and Elaine Manis
Joan’s high school classmate
Al’s dad
Police partner
Exercycle salesman
Tupperware sales lady
Shop keeper on Al’s beat where he bought Dr. Pepper each day
Al was told:
No door to door
No party plan
No retail store sales
No advertising.
Al had sold Electrolux vacuum cleaners for 7 years and never wanted to go door to door again.
How they became the 1st Master Coordinators:
Year |
New Member Applications |
New 1st level Supervisors Qualified |
1963 |
39 |
1 |
1964 |
515 |
5 |
1965 |
334 |
|
1966 |
625 |
|
1967 |
374 |
2 |
1968 |
453 |
1 |
1969 |
334 |
6 |
2674 total people sponsored in this 7 year period with only 126 sponsored personally.
382 people average sponsoring yearly, with only 18 personally; the other 364 came from others.
1. THE SHAKLEE DRILL (taught by Forrest, Jr.)
List your friends
Visit them
Sell them Basic H (or whatever)
Then become their sponsor
2. The SPOM meeting
Company
Products
Sales Plan
Success Stories
Al spoke at 4 meetings a week, 50 weeks a year, for 8 consecutive years, traveling coast to coast, border to border. That commitment built what they enjoy today. Yes, it was work. Yes, he missed a lot of his children’s events. But to build something BIG, it took effort. If you don’t want to give up anything, you can still have a Shaklee business, but it won’t be a BIG Shaklee business.
The Hegerman 15 first level Directors:
Friends / Neighbors
Relatives 1 (Tom Reynolds)
Church Friends 2
Work 1
Contacts in buying & selling 2
Fair Booths 2
Cold calls 2
Company leads 1
Just came to us 4
15
Were sponsored directly 9
By others who didn’t quality as Directors 4
Rolled up 2
First Director was their Landlord …. Al told his story
Sold product, called back, followed up.
How we became the 1st Lifetime Master Coordinators:
We never stopped recruiting.
We had a 32% member loss in 1982. Al listed the members lost each year.
Ed Thayer, State Farm Agent, told Al that he had
2500 cars insured
275 policies lapsed every year, 11%
Ed had to write 275 new applications every year, just to stay even.
Hegerman Distributors, Inc.
441 distributors
140 became inactive, 31%
They had to sponsor 140 new distributors every year just to stay even (12 per month)
HAVE TO BRING NEW PEOPLE INTO THE BUSINESS!!
Some Shaklee Philosophy:
From Dr. Shaklee:
Ø You’re dumb. Stay that way and you will never get hurt. (When Al said he didn’t know much about nutrition.)
Ø You have to sell yourself on food supplements.
Ø The products will sell themselves, but they won’t walk across the street and introduce themselves to your friends and neighbors.
From Forrest, Jr.:
Ø The sales plan is all the incentive anyone needs.
Ø Don’t quit your job too soon. Make sure your inventory is paid for; your office equipment is paid for; you have 6 months income in the bank; and you are earning the same or more than your present job.
Ø If you can’t motivate yourself, get out of selling.
From Lee:
Ø There is only 1 story to tell, but a million ways to tell it.
Ø In many sales plans, a person can do too good of a job. (not sure what he meant)
Ø The Director is the top person on the totem pole. The whole program is packed at that level.
How to Recruit:
Never qualify anybody
Recruiting is like throwing mud against the wall. Most of it falls off, but whatever sticks, you work with.
There are 3 types of people:
1. People you Know
2. People they Know
3. Cold contacts
The Shaklee Drill
List Your Friends
Visit Them
Sell them Basic H (or whatever)
Then become their sponsor
The Weekly SPOM Meeting
Company
Products
Sales Plan
Success Stories
Some Recruiting Philosophy
Look the part
Never cash your bonus check for at least a month (Al had $99,000 check in his pocket)
Never make a sales call without taking a new person with you
7 to 11 pm are the Golden Hours
Only talk about Shaklee with people who are interested
Recruiting distributors is like mining gold; you will go through a lot of gravel to get a gold nugget … and never go through the same pile twice.
Maybe they aren’t ready for the business yet; everybody can be sold, but you can’t sell everybody. Don’t get discouraged; remember you are throwing mud against the wall and only some of it will stick.
The Barbara Jacques story:
1st director in England; Al and Joan went to England to recruit and train when Shaklee opened in the UK. Barbara had a 4th grade education; her husband, Brian, had only read one book in his entire life. When Shaklee closed their doors in the UK, another company purchased some of the rights to the products, so Barbara and Brian switched to that multi level company. They are now ga-zillion-aires (didn’t write down the number). Barbara’s statement as to their success: You Must Pay the Price. She drove an hour to deliver one product in the rain and the person did very little, but one person was sponsored who did very little; that person sponsored one who has built the largest organization under the Jacques.
How to Train:
Roger Barnett’s 3 minute opportunity call
Shaklee web site and presentation
Our own web sites
Shaklee’s videos and DVDs
If you have the right person, no matter how poor the training program, he will not fail; and conversely, if you have the wrong guy, no training program will make him successful.
Teach Others to Teach Others to Teach Others. Al works with his first levels and expects them to train their first levels, etc.
Al and Joan’s first 13 years (June ’63 to Sept. ’76 - England): sponsored 248 people
32 1st levels
100 2nd levels
175 3rd levels
307 Total on recap
SPOM meetings
Same night, same time, same place
Training is simply using the products and talking about the products
Give same sales plan presentation each week
New people haven’t seen it
Others are being trained each week
Don’t let anyone talk at your meeting unless they have done something in our business
Meetings should provide 90% inspiration and 10% information
Work with the Strong, they are the ones who
Buy Products
Attend Meetings
Sponsor Others
Know the numbers
Only 10% of the people are interested in developing a MLM business
Statistics tell us that
1/3rd of the people are coming
1/3rd of the people are staying
1/3rd of the people are going
Only 1-2% of the people sponsored will become directors
Only 10% of our distributors ever attend a meeting
Only 1% of Al’s income comes from his personal group; 99% comes from leadership
Bonuses
You only need a few gold nuggets to make you rich.
August 2004 – Hegerman’s made $57,000 on Shaw’s downline sale
leaders and $800 on Shaw’s PV of 12,000
How to Motivate:
The VERY BEST is to do a good presentation of the Shaklee sales plan
The sales plan is your road map.
There are 2 ways to make money:
1. Have money working for you.
2. You working for money.
Since starting in Shaklee, Al has had the following goals:
Sponsor TWO per week.
Average 10,000 PV per month.
Why go to meetings?
Al did the following
3 meetings per week
150 meetings per year
4500 meetings in 30 year period
He was paid $2098 per meeting = he earned $9,441,000 over 30 years.
Magic of written goals; he quoted the Harvard study of 3% with written goals achieving more than the other 97% combined.
What you think about most of the time, you will become. Greatest discovery of the 20th century.
Rules of Success:
1. Sell Something
Selling is among the highest paid professions in the world; get good at it.
2. Always work on straight commission; you will get paid for what you
do, not what someone thinks you are worth.
3. Get involved in sales organization work. What you can earn as an
individual is limited; what you can earn with an organization is
unlimited.
4. Don’t do anything that you can pay someone else to do for you.
Salesmen don’t shine their own shoes.
5. Never put on a meeting without showing the Sales Plan.
6. If you want to motivate people, talk the BIG money.
The THREE best ways to build a Shaklee business: 1. recruit 2. recruit 3. recruit
In Orange County, CA, there is a competitive company that has a weekly meeting with 500-1000 in attendance. They do two things: Show the Sales Plan and Talk about Lots of Money.
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