I ran across some POWERFUL a Tele-conference that has been archived on the web about marketing on the internet. Choose from these titles...

Powerful Offer™ Formula Revealed, plus detailed, step-by-step case study!
Listen to an audio recording to hear a revealing case-study of a successful Powerful Offer™ and many solid tips on making great offers.

"How to Create Powerful Offers™ that Will Outsell Your Competition 3 to 1 -- Even if You're Both Selling the Same Product"
In today's issue, we're going to look at how anyone can use our patented Powerful Offers Formula to generate an explosion of sales. 

"Powerful Offers"
Create offers so irresistible, your prospects won't sleep a wink until they buy form you -- and only you!

Communication is one of the keys to achieving a greater return on relationships.
Remember, you get what you ask for so make sure you’re asking for what you want.
A quote from Dale Carnegie sums it up well... "There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it."

Since today is my birthday I'm thinking of years and age and ran across something I would like to share. I have always said your only as old as you THINK YOU ARE!!!

This was written by George Carlin...
Do you realize that the only time in our lives when we like to get old is when we're kids? If you're less than 10 years old, you're so excited about aging that you think in fractions.

"How old are you?" "I'm four and a half!" You're never thirty-six and a half. You're four and a half, going on five!

That's the key.

You get into your teens, now they can't hold you back. You jump to the next number, or even a few ahead.

"How old are you?" "I'm gonna be 16!" You could be 13, but hey, you're gonna be 16! And then the greatest day of your life . . you become 21. Even the words sound like a ceremony . YOU BECOME 21. YESSSS!!!

But then you turn 30. Oooohh, what happened there? Makes you sound like bad milk. He TURNED; we had to throw him out. There's no fun now, you're Just a sour-dumpling. What's wrong? What's changed?

You BECOME 21, you TURN 30, then you're PUSHING 40.

Whoa! Put on the brakes, it's all slipping away. Before you know it, you REACH 50 . . . and your dreams are gone.

But wait!!! You MAKE it to 60. You didn't think you would!

So you BECOME 21, TURN 30, PUSH 40, REACH 50 and MAKE it to 60.

You've built up so much speed that you HIT 70! After that it's a day-by-day thing; you HIT Wednesday!

You get into your 80s and every day is a complete cycle; you HIT lunch; you TURN 4:30; you REACH bedtime.

And it doesn't end there. Into the 90s, you start going backwards; "I Was JUST 92."

Then a strange thing happens. If you make it over 100, you become a little kid again. "I'm 100 and a half!"

May you all make it to a healthy 100 and a half!!

HOW TO STAY YOUNG
1. Throw out nonessential numbers. This includes age, weight and height. Let the doctors worry about them. That is why you pay " them " .

2. Keep only cheerful friends. The grouches pull you down.

3. Keep learning. Learn more about the computer, crafts, gardening, whatever. Never let the brain idle. " An idle mind is the devil's workshop." And the devil's name is Alzheimer's.

4. Enjoy the simple things.

5. Laugh often, long and loud. Laugh until you gasp for breath.

6. The tears happen. Endure, grieve, and move on. The only person who is with us our entire life, is ourselves. Be ALIVE while you are alive.

7. Surround yourself with what you love, Whether it's family, pets, keepsakes, music, plants, hobbies, whatever. Your home is your refuge.

8. Cherish your health: If it is good, preserve it. If it is unstable, improve it. If it is beyond what you can improve, get help.

9. Don't take guilt trips. Take a trip to the mall, even to the next county; to a foreign country but NOT to where the guilt is.

10. Tell the people you love that you love them, at every opportunity.

AND ALWAYS REMEMBER:

Life is not measured by the number of breaths we take, but by the moments that take our breath away.

And if you don't share this with at least 8 people - who cares?
But do share this with someone. We all need to live life to its fullest each day.

Are you thinking you might want to put up a website to get more traffic to you Shaklee PWS?

Before you start... here is a report you should read.

Top 10 B-to B Lead Generation Marketing Mistakes  

This report is really targeted for people marketing Business to Business, but there are some great lessons to be learned here. If you already have a website it's a good check list for your site.

I plan on putting together some training for those who are interested in building a website of their own as a guide. So please email me before you start and I can help you.

Teleclass schedule for 2nd Wave Success (this is the last week for these FREE teleclasses)
Here are the start times for various regions.
8 pm Wednesday, Eastern U.S.
7 pm Wednesday, Central U.S.
6 pm Wednesday, Mountain U.S.
5 pm Wednesday, Pacific U.S.
4 pm Wednesday, Hawaii (Central Pacific)

To ensure that you get on the call, please call in
5-8 minutes before the start time.

Call 580-474-3640 and use passcode 222083#

TUE Sept 21, 2004 at 8 PM: Jeff Mulligan
"Growing from $0 to $3,000 per Month: A Case Study"

WED Sept 22, 2004 at 8 PM: Craig Perrine
"Adding Thousands Of New Customers To Your List"

TH Sept 23, 2004 at 8 PM: Declan Dunn
"Killer E-mail Strategies"

The questions covered include:

1. How much money can I earn in a Shaklee business?

2. How do I make money in Shaklee?

3. What does PV stand for?

4. How do I become a Shaklee Director?

5. What is the cost of starting a Shaklee business?

6. How do I sign up people to become Shaklee members?

7. How do I place Shaklee orders for myself and for people who want to order from me?

8. How much time do I need to give to my Shaklee business?

9. What kind of training and support do you offer?

10. What are the steps to get started?

1. How much money can I earn with a Shaklee business?

There is no limit to what you can earn in Shaklee. How far you go and what you earn depends on your efforts. There are people in Shaklee who earn over a million dollars a year. In fact the Shaklee business opportunity has the most people at the top of any network marketing/direct sales company in the world with people in the top rank (called Master Coordinator) enjoying average incomes over $348,000 a year. No other company pays more bonuses out to the independent distributors in the field or offers the level of opportunity, earnings and success to so many as Shaklee does.

2. How do I make money in Shaklee?

You make money in Shaklee three different ways. Price Differentials, Volume Bonuses and Leadership Overrides Bonuses.

Price differential: This is the money you earn from buying the products at one price and selling them at another price. As a Shaklee member you buy at MN (Member Net) price and save 15% off the retail price (SRP=suggested retail price), so if you by products and sell them at retail price you make an instant 15% markup. When you and your group orders total over 250PV worth of product in a given month you earn an additional 15-16% off the Member price, which you receive in your monthly Shaklee bonus, check. As a Director you earn an additional 10% on member and distributor sales.

Volume Bonus: You earn volume bonuses of anywhere from 4% to 34% on the PV of your orders and orders from members in your group depending on the PV Volume of your personal group in a given month. You earn the PV difference between your volume and the volume of distributors in your personal group who qualified for a bonus check that month. The volume bonuses along with any price differentials are paid in your Shaklee bonus check on the 15th of the following month.

250PV 4%

500PV 8%

1000PV 12% *Maximum volume bonus % you can earn as a non-Director

2000PV 16% * Director Maintenance level

2500PV 20%

3000PV 24%

4000PV 28%

5000PV 30%

7000PV 32%

10000PV 34%

Leadership Bonus: Shaklee pays exceptionally well for people who teach others to build their own Shaklee business and become a Director. People in Shaklee who make well into 6-figures a year are those who have built an organization by teaching a few people to become a Director and then taught those Directors to find, develop and teach others to become Directors too. You earn 7% on each 1st level Director your bring in and 6%-3% on each Director business you develop down up to four Director levels deep. (Percentage on 2nd thru 4th levels paid based on # of first level directors and your total Business Group Volume through all four levels of Directors)

3. What does PV stand for?

We like to describe PV as "bonus points" that you accumulate each month. Each Shaklee product has a PV attached to it. PV stands for "Product Volume" and is used to determine the percentage of the volume bonus you receive at the end of the month. The more PV you and your personal group does in a given month the higher your volume bonus. It starts with a 4% bonus at 250PV and goes up from there all the way up to 34%. PV is close to a 1:1 ratio at the Director price.

4. How do I become a Shaklee Director?

A Shaklee Director does 2000PV in their personal group each month. Becoming a Shaklee Director is easy and can be done quickly. You will become a Director by finding twenty or so families who become regular Shaklee product users, and/or by developing a small team of people who join with you and start building their own Shaklee business with goals of becoming a Director quickly also. Or buy selling six AirSource units a month.

As soon as you and those you introduce to Shaklee start buying Shaklee products you begin accumulating PV. You can qualify to become a Director in Shaklee by accumulating 4500PV over a three-month period or by doing 3000PV in one month.

If you make a serious commitment to building a Shaklee business, follow our lead, go through the Shaklee System 7 training materials, put together a plan of action and follow that plan you can become a Shaklee Director in as little as 30 to 90 days. From there you can build a core group of customers and other Shaklee business builders that will create the foundation to provide you a constant monthly stream of residual income.

5. What is the cost of starting a Shaklee business?

The cost of getting started can fit any budget. People can start a Shaklee business as soon as they pay the $19.95 membership, as there is no requirement to purchase products in order to become a member. All that is required is to sign up with your SSN# in order to be paid Shaklee bonus checks whenever you at least meet the monthly minimum 250PV requirement.

Many people want to include a Shaklee website as part of their business which they can send people to for ordering products online and for signing up to become a member in their group. The initial cost for a Shaklee website is $29.95 which pays for getting your online business set up and the first month of service. Then it costs just $14.95 per month for the website thereafter. You don't need any special technical skills to operate a Shaklee website and you can have your website up in matter of minutes.

You'll probably also want to buy business cards, additional catalogs, and sales materials related to your business focus. As a rule of thumb, consider budgeting about $100 for sales and marketing tools to help you launch your business.

From there what you spend on starting your Shaklee business depends on your financial situation, your goals, your product and business focus, what you want to achieve and how fast you want to achieve it. In the end, our philosophy is to treat a Shaklee business just like you would start any other business. You should invest in your business in the beginning, based on your budget and your goals. We can also help you select your initial product order.

Regardless of what you spend on starting your Shaklee business, unlike many new business ventures where becoming profitable and getting your initial investment back can take years, you can expect to make back your initial investment as quickly as your first month or two in business, plus enjoy the many tax deductions available to you with your Shaklee business.

6. How do I sign up people to become Shaklee members?

Once you become a distributor you get a Shaklee ID# that you’ll use to sponsor others.

The easiest way to sign people up as members is to get your own Shaklee distributor website. Then anyone you introduce to Shaklee can sign up online at your website and no additional paperwork is needed.

You can also give the person who wants to sign up as a Shaklee member your Shaklee ID# and they can call Shaklee direct at 1-800-SHAKLEE (742-5533) and become a member and place their first order right away. Afterwards you and them will need to fill out a hard copy of the application and mail or fax it back to Shaklee within 30 days.

A person can also fill out a Shaklee application (five are included in your member kit). They fill out the top half and sign and date it at the bottom. (They will also need to fill out the method of payment box which will charge their credit card $19.95). You then fill out the Sponsors information on the middle right hand side, and then mail or fax the application back to Shaklee.

7. How do I place Shaklee orders for myself or for those who want to order from me?

Ordering from Shaklee is easy. There are several ways you can do it.

--Send them to your website.

--Give them your Shaklee ID# and Shaklee's 1-800-742-5533 ordering line and let them call in to sign up and place an order themselves.

--Collect orders from people and call Shaklee direct and place one order. The products will be shipped to you and then you distribute the orders to the people who placed orders with you. Lots of people do this for orders from co-workers at work, family neighbors, or a group they belong to that meets on a regular basis.

--Have a small inventory of product packages from your area of interest and sell first-time orders directly. Then you can sign people up so they can order directly from Shaklee for any future orders or set them up on Encore Auto Ship so that their selected package of Shaklee products is automatically shipped to them each month.

8. How much time do I need to give to my Shaklee business?

A Shaklee business is designed to fit into any lifestyle--from a stay at home Mom to an entrepreneur, from a student to a working professional. We recommend spending a minimum of five hours per week on your Shaklee business. More if you want to grow faster. Also as you go through the normal course of your day, you'll find plenty of opportunities to share Shaklee with others. People are always having conversations about health, money and work, which can naturally lead into a discussion about Shaklee. Dr. Shaklee once said if you talk to two new people a day about Shaklee you'll never have to worry about growing your Shaklee business.

9. What kind of Training and Support do you offer?

We offer excellent training support through a variety of means all conducive to doing a Shaklee business in the 21st Century.

We offer a FREE email-training program that you will receive over the course of your first 30 days at the distributor level or above. You'll learn all about the company and the business, the different product lines, and how to put together your own Shaklee business plan.

We will also keep in close correspondence with you through e-mail. We're here to answer all your questions, and mentor you to success. We also provide Distributors, Associates and Directors in our organization a monthly business training e-mail newsletter with tips and strategies and a monthly member product-focused e-mail newsletter that you can personalize and send to your members and customers.

Personal Coaching by Phone. We offer an initial free one-hour consultation to anyone who comes in at the Distributor, Associate or Director level. During that time we'll talk to you about your financial goals, answer any questions, and help you put your business plan together. At the Associate and Director levels, we offer one-hour weekly consultations by phone on a regular basis for those who choose to schedule them. We are also available to schedule time for 3-way phone calls or larger conference calls with you and your prospects to share the Shaklee business opportunity or for a general training session. There are also free weekly Shaklee Conference Calls for additional phone training done by Shaklee.

Personal Coaching/Personal Meeting. If your not local to us, and come in at the Director level, we can arrange to come to your town at no cost to you for a 2-3 day personal training session which can include a product and/or business opportunity presentation for your prospects. We can also direct you to support meetings in your local area for you to attend and to bring others if they are available in your area. Shaklee also provides training opportunities through meetings around the country and through their regional and national conventions.

10. What are the steps to get started?

1. I you haven’t already done so, watch the Explore Shaklee multimedia online presentation at: http://www.shaklee.net/cindy/distMain" title="http://www.shaklee.net/cindy/distMain" target="_blank"http://www.shaklee.net/cindy/...

2. Determine your level of entry: Distributor, Associate or Director and place your initial product package order for that level. If you are still evaluating the opportunity, then order at the 250PV Distributor level to qualify for the better discount. Simply go to www.shaklee.net/cindy choose products you would like to try or change brands on products you buy elsewhere, but now can buy from Shaklee. If you're in the evaluation phase try to choose different items from different product lines to get a better sense of the offerings. When you go to check out click on save 15% and sign up as a Shaklee distributor for $19.95.

3. With your new Shaklee ID# visit and tour the online Shaklee Member Center at: http://www.shaklee.net/member... be sure to download the System 7 Training Guide.

4. Begin working through the exercises in the System 7 Training Guide. Go through the materials in the New Member Kit when it arrives and schedule a time to meet with us by phone for your FREE consultation to develop your Shaklee Business Plan and pick the date to officially launch your business.

Conclusion:

A Shaklee business is a great way for you to own your life--you can build a significant full-time income working part-time out of your home sharing Shaklee's fantastic products and excellent business opportunity and improving the lives of everyone you touch.

We hope this has answered some of your preliminary questions. We look forward to hearing from you, learning more about you, answering any other questions you might have and assisting you through your evaluation process.

Cindy

www.barefootmerchant.com

The September weather is refreshing... I have more energy...I am more
motivated. Are you? Considering all the good things happening in Shaklee now, why wouldn't we be ready to rock and roll?
 
To help you personally get more market share and recognition, I suggest  you get a copy of the book by Seth Godin, Purple Cow! The subtitle is Transform Your Business by Being Remarkable. In my mind, this is required reading for us in network marketing or any business in the 21st century.

Special Offer.... The first Business Builder in our group to do 500PV this month will get a FREE Copy of Purple Cow.

Editors note:This is one approach for building a Shaklee business. I personally built a customer base first so I had a steady income coming in then I started the teaching and training part of the business. This is for your information only... (How some Shaklee distributors approach a Shaklee Business)

SHAKLE BUSINESS BUILDING PROCESS  
Prepare---Present---Proac tive follow up-Plan
 FIRST STEP: Prepare Your Presentation Notebook > This can be downloaded. www.shaklee.com
Develop your people approach such as your 30-second response to question "What do you do? Prepare your mindset. Know your long term goal. This begins with Why do you want to  have a Shaklee Business and self talk.Focus on your Why. What is important to you? Your Why is the dream that drives your goals. Take time to write down your goals. Write out affirmations. Read them daily.

 SECOND STEP: Get Started!  Shaklee-ize your life!
Sign up for Auto Ship which will be an example to all your prospects and members -Order the Shaklee Essentials: The Basics and the Soy Energizing protein. Focus on the Shaklee Essentials Auto Ship with your new members. It is important to keep everything ASAP (As Simple As Possible). This will make you copyable and bring you builders. The easiest way to order is 1-800-SHAKLEE with your sponsor's ID number.Gradually Shaklee-ize your lifestyle by changing home and personal care brands to Shaklee.

 THIRD STEP: DEVELOP YOUR CONTACT LIST (PROSPECTIVE MEMBERS & BUILDERS)Shaklee success depends upon recruiting and coaching, so you are always looking forbuilders. Your first goal is to establish a consistent monthly purchase volume. Register as many members as possible and encourage each member to register five friends. By maintaining $2500. monthly volume, you are a Sales leader. With time you will develop your downline of sales leaders and start receiving leadership bonuses. Tell what you are looking for not just what you are selling. I am looking for enthusiastic entrepreneurial people who would enjoy an in home business that offers an unlimited income and requires no up-front investment. Who do you know that might be looking for such an opportunity?

  IMPORTANT: Be Tangible Always have something to give in addition to words. Put something into their hands. Order your business cards and labels to place on all  literature, tapes, and C.D.s that you are going to be giving to your prospects.

 Conference Calls - Become familiar with the opportunity and conference calls that are available to you. The Roger-Call is a 3-minute message from Roger Barnett, our new CEO/Owner. It is the perfect way to introduce your prospects to the Shaklee Opportunity.  So memorize this number, have it written in your wallet: 1 925 924 3333  (call any time) Conference calls are in all areas. See some of the previous blogs. 

This was written by Gary Burke,Master Coordinator (that's at the top of the company in Shaklee)

Greetings,
I've decided to write a few messages over the next few days about various lessons I have learned in my 34 plus years in this business.  Learning lessons is a large part of moving forward in this business.  Some of you think of the lessons as failure....I have learned to view failure as lessons learned.
#1.  Nothing is hard if you're willing to put the time and effort into learning this Shaklee  business, then apply what you'vre learned.

Faye and I have worked hard at Shaklee for over 30 years.  It still doesn't feel like work and I think the reason I feel this way is because it is our business and we don't work for someone.  Building a strong network marketing business isn't easy for sure. I hope I have never presented it that way. It takes a lot of work and there are many disappointments along the way.  But once you know that you know what to do and have trust in the system it does seem to get easier.....NOT EASY.

The biggest difference between Gary and Faye and most people in Shaklee is that we trust the system.....or process.  I know it will work at anytime I make a decision to do it.  It will always work but I know it isn't easy.
My point today is, put the time and effort in learning what to do and how to do it, then really trust it to work for you.
Enthusiastically,
Gary Burke

From Cindy... One nice thing about a business marketing Shaklee products everyone starts at the bottom and works up unless they have bought a business or it is passed down from a family member. With Shaklee Corp. it has been around long enough (50 yrs.) that there are several second generation groups. Wouldn't you like to leave a large organization to your family? I know I plan to...

Let's start out with a definition of the word promote which is the most important word in finding prospects. The word promote means: to make known.

I was recently helping a person in my downline with her business, which was not growing. As I asked various questions I finally found the "nasty bug" that was stopping her business from moving forward. She didn't want to come off as being or sounding sales-y. This stopped her from promoting.

How does everyone else promote?

Read on for some great ideas for promoting your business that will result in finding business prospects and/or product customers.
Get ideas to promote your business and get more prospects

Whatever good or bad fortune comes your way,
give it meaning and transform it into something of value.
Trouble is the common denominator of living.
It's the great equalizer of life.

Personal growth is the process of responding positively to change.
All growth means change and change always involves risks,
stepping from the known to the unknown.
All of your growth depends on your activity.
It only comes through continuous effort and struggle.
You'll have no development without effort.

Life chips and pounds you to bring out your possibilities.
She will strip you of wealth, humble your pride,
humiliate your ambition, let you down from the ladder of fame,
and discipline you in a thousand different ways,
if she can develop a little character.
Everything gives way to that.

Wealth is nothing, position is nothing, fame is nothing.
Who you become inside is everything.

What happens to you is not as important as
how you react to what happens.

Dial 1-512-703-6766 for archived versions of these calls.

[LAST WEEK'S CALL featured Gary Burke, and will be available until the next calls go on the archive.]

Make these calls an integral part of the Rhythm of Your Shaklee Business. There will be a new Opportunity & Training Call, every other week, on Tuesday and Thursday.

The next calls will be on 9/21 and 9/23 at 7:00 pm in all time zones. Call 1-512-305-4676, passcode 44677# for the first broadcast of these calls on Tuesday and Thursday.

Note: These calls replace the weekly Monday Conference Call.

Making Informed Keyword Choices...
Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.

Often, one will find terms which look good, but later testing reveals the terms simply don't convert visitors to sales. If you performed your due diligence by testing and tracking all elements of the sales page (copy, graphics, price, etc), this scenario may leave you baffled and wondering "Why didn't this phrase produce sales? It really looked like a winner!"

Every search term presents us with the challenge of reading intent. What was the visitor really looking for when they typed in the phrase? While it's impossible to know this with certainty, you can improve your ability to read intent from keywords, and improve the accuracy of your targeting.

The First Guideline: Pay Attention to Qualifying Terms

Are multi-term (3 or more keyword) search phrases more targeted? Not always. A narrow search indicates only that searcher intends to find a specific piece of information. It does not necessarily indicate intent to purchase.

For example, the search phrase "big blue widget" points to a narrowly defined interest, but does not reveal whether the searcher intends to research prices, look at photographs of big, blue widgets, or merely discovered a passing curiosity after hearing about them someplace else. The phrase appears promising at first, but still presents us with a high likelihood of non-converting traffic. This doesn't mean you shouldn't test such a phrase, only that you are more likely to see a good deal of untargeted spill-over traffic.

What you really want to look for during your keyword research is qualification. Specificity is not enough. So, how do you spot the qualifying terms that indicate the searcher is in buying mode?

You spot them by applying a formula to your keyword list. If you have your list in front of you now, take a look at it and see if you can apply the following parameters to any of the phrases:

* Contextual/Situational
* Urgent
* Preferential
Relevant terms for contextual/situational searching might include:
* Bad credit/good credit
* Student
* Divorced
* Retired
* Self Employed

When you apply contextual/situational parameters to your keywords, you should think in terms of "filling in the blanks" of the situation: "If I have bad credit, where can I get a loan?" "While I'm a student, what deals can I get on travel?"

Searches qualified in this way indicate an active interest in finding solutions. Visitors generated from these terms may view themselves as still in "research mode", but the fact is that they are as ripe as they'll ever be for a convincing sales pitch.

What about urgency? The most obvious terms to look for include: fast, quick, speedy, immediate, and so on. However, you may also find terms which imply urgency, such as : easy (the easier it is, the faster it is), hassle-free, pre-approved, automatic and instant, to name a few.

Lastly, preference can reveal much about where the visitor is in the buying process. Qualifying terms pertaining to the sales process, to delivery (e.g., "instant download" or "free shipping") and customer service all indicate a proactive search for solutions.

The Second Guideline: Know Your Industry

Inexperienced marketers often miss out on keyword goldmines because they make the mistake of focusing only on the data their keyword tools give them for broad terms. The tools and tactics one picks up in his or her marketing education are valuable, but they're no substitute for intimate knowledge of the market. When you "dabble" in an industry you often choose only the most obvious keywords, and this leaves you in competition with all the other dabblers scrounging for top placement on those terms.

A much better option (especially if your field is affiliate marketing) is to educate yourself deeply on the vocabulary of one market at a time. Learn everything you can about this one market, its sub or spin-off markets, and anything else that helps you live and breathe the mindset of your potential customer.

When you do this, you will find a wealth of new keywords - words with which only an "insider" would be familiar. These terms are not only more targeted, but they invoke a measure of instant credibility as well. The customer knows you couldn't reach him if you did not "speak his language'.

The Third Guideline: Choose Terms Which Hold Synergy with Your Sales Copy

In the fight to squeeze out as much traffic as possible, it is tempting to bid on as many keywords as possible and funnel them all to one or two sales pages. A better tactic is to slice down your keyword list into subsets which closely match the tone evoked by your sales copy. Next, separate out the terms which you feel are viable but "don't quite fit", and create new sales copy to support them.

Why do all of this extra work? Well, there's a little secret you should know about. It comes from a surprising place: the world of personal ads. Personal ads provide the ultimate study in "short copy". Have you ever placed an ad on a dating site and found that most of your respondents focused on only one or two words in your profile and then wrote to you despite their obvious incompatibility?

People are often lazy and they are often hurried. Your customer's eyes zero in on only a few words - those most important to him at that very moment, and the rest of your copy gets filtered away.

This is why it's crucial that your keywords hold synergy with your sales copy - and by synergy I mean that if you intend your prospect to zero in on, for example, "easy web site creation", then your copy should speak only to ease, speed and instantaneous gratification of your product, and not make mention of any additional, complicated features. Save those features for your copy when you target people on terms like "advanced web site creation". Even if your solution offers both ease of use and advanced results, split them off.

Making informed keyword choices boosts your bottom line. Remember that quality always trumps quantity. Even though you can't read your customers mind, the guidelines presented here will get you one step closer to dissecting it!

This is just a quick reminder that 2ndwavesuccess people will be hosting their weekly fr^ee preview Teleclass tonight (WED) at 8 pm EST. 
They also have a bonus class tomorrow (TH) at 7 PM EST.
Please plan to attend so you can begin right away with shattering your in^come ceiling.

Speakers this week

They have 2 speakers this week. On WED at 8 PM EST, their's
Marc Harty, who will share his secrets on how to create an avalanche
of traffic using low-cost and fr^ee techniques.

On TH at 7 PM EST, Joe Garris will share the top 7 pro^fit draining
mistakes that niche marketers make.

These teleclasses are conducted on a special conference line.
To join them call 580-474-3640 and use passcode 222083#

You are very welcome to share this announcement with all of
your friends who want to Shatter Their In^come Ceilings too.

Here are the start times for other various regions.
Please note the time for your region and put it into
your scheduler.

8 pm Wednesday, Eastern U.S.
7 pm Wednesday, Central U.S.
6 pm Wednesday, Mountain U.S.
5 pm Wednesday, Pacific U.S.
4 pm Wednesday, Hawaii (Central Pacific)
3 am Thursday, London, UK
12 am Thursday, Sydney, Australia

NOTE: To ensure that you get on the call, please call
in 5-8 minutes before the start time.

We prepared a document for you to have when you listen
to this call. You can down^load and have it handy for
the call by going to: http://www.2ndwavesuccess.com/download" title="http://www.2ndwavesuccess.com/download" target="_blank"http://www.2ndwavesuccess.com...

You can get the rest of our teleclass schedule (and print
it out) by going to: http://www.2ndwavesuccess.com/schedule" title="http://www.2ndwavesuccess.com/schedule" target="_blank"http://www.2ndwavesuccess.com...

Call 580-474-3640 and use passcode 222083#

Use Shak Postcards to keep in touch with your customers. There are many to choose from including:

• Vit Ocean Wond Postcard (#74932) $4/case of 50.
  
• Mem Opt* Postcard
  (English #75016 / Spanish #75017) $6.25/case of 25.
  
• Citi Boos Postcard
  (#75014) $4/case of 50.
  
• ProSa Postcard
  (English #74801 / Spanish #74802) $5/case of 50.
  
• Opportunity Postcard
  (English #74841 / Spanish #74842) $6/case of 100

Use this as a quick reference to the postcards available from Shak. Postcards are one item that is usually read in the mail. If you notice over the next couple of months their will be an unusual amount of cards coming with the political election upon us. Notice what catches your attention and save the unusual ones for ideas for your own postcards. 

Another idea for and inexpensive postcard is to take a photo or find one and have it duplicated then write or have your message printed on the back... everyone likes to look at photo's..and then it's natural for them to flip the photo to look on the back side...you can be sure your message will be read on the back.